Be'eri Print, the largest printing company in Israel, had an existing service that provided small and medium businesses to distribute letters with a click of a button using a proprietary software.

The goal was to rebuild the service, in-house with a new design that would correspond with the PIX design system. The new design had to support both existing and new features.

As part of my role, I performed a UX research, provided prototype alternatives and advocated for the design aspects of the project from start to finish.

Visit: pixletter.co.il